Dumb Ways to Die was created by a small team of Melburnians who are part of the bigger team that operate the train network in Melbourne, Metro Trains Melbourne.
We’re really proud that we took a really important safety message and transformed it in to a brand that kids around the globe love and want to engage with.
Our focus is on making loads more fun entertainment for kids. Entertainment that continues to remind them to be safe – primarily around trains but we’ve extended the message of care to a load of other things too. Be safe!